|
Product Vendor: Marketing Products in the Bank Channel
ABC has worked with a
number of major mutual fund and insurance companies to help position them for
distribution of products through banking channels.
Our assistance often includes
the following:
- Market assessments:
- Understanding the bank
marketplace
- Understanding the third-party industry
- Assessing the size and scope of the bank market
- Estimating the distribution potential
- Developing wholesale marketing
structure for the banking channel:
- Defining the target market
- Determining manpower (i.e. wholesaler) needs
- Recruiting wholesalers for target market
- New business development:
- Referral of banking
institutions that meet the target market
- Referral of third-party marketing companies that meet the target market
For more information about
these services please, click here.
Other consulting service for
product vendors:
|
