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Market Surveys
ABC has the technology,
intellectual capital, and experience to successfully complete large and small
market surveys. ABC can perform the entire survey process for its clients or
assist in any of the following aspects.
- Defining survey goals and
objectives
- Defining survey parameters
and scope
- Defining survey audience
- Developing questionnaires
- Employing specialized
software for data gathering
- Developing mail and call
lists
- Employing telemarketing to
encourage responses
- Auditing individual surveys
for inconsistencies
- Statistically analyzing data
- Preparing detailed and
summary reports of findings and conclusions
While virtually all surveys are
designed to discover specific market information, ABC specializes in surveys
which are designed to also discover specific potential customers for the survey
sponsor.
Major completed survey
projects:
- 2005 national survey of bank
retail investment services (in progress)
- 2003 national survey of bank
retail investment services
- 2001 national survey of bank
retail investment services
- 1998 national survey of bank
retail investment services
- 1998 national survey of bank
insurance services
- 1998 national survey of bank
proprietary mutual funds
- 1997 national survey of bank
mutual fund sub-advisory services
- 1997 national survey of
mutual fund sub-advisory services
- 1996 national survey of bank
proprietary mutual funds
- 1996 national survey of bank
retail investment services
- 1994 national survey of bank
retail investment services
- 1992 national survey of bank
retail investment services
- 1992 national survey of bank
trust services
If your company could benefit
from outside help and expertise in the survey area, contact
ABC.
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